Retail · Website · 2024
A storefront that reads like a lookbook.
A restrained catalogue site for a boutique that sells on texture and taste.
The problem
A generic template flattened the products into a grid of thumbnails and made the brand look like every other store.
The solution
An editorial catalogue with generous imagery, considered typography and a checkout hand-off that stays out of the way.
Outcome
Mobile sessions lengthened noticeably, and the brand finally looks like itself online.
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